Cornerstone NIL is a B2B digital marketing agency for collegiate Name, Image, and Likeness campaigns. We script, shoot, and edit studio‑grade content for brands. Say goodbye to poorly planned, poorly executed NIL content.
Student‑athletes are already carrying the load of two full‑time jobs: academics and competition. What they don't have is time, production equipment, or editing skills to produce quality content for a brand campaign. So brands invest large budgets into NIL partnerships and get back a muffled, poorly‑lit phone video. Nobody wins: not the brand, not the athlete, not the audience.
We're hired directly by the brand as a vendor. From there, every deliverable moves through the same five‑step process, built to fit inside an athlete's schedule, not around it.
Once a brand is under contract, we run an initial consultation to lock in commercial objectives, target demographics, KPIs, and the campaign timeline.
We study the athlete's native content style and audience, then write short‑form scripts that blend the brand's message with the athlete's real voice, built for TikTok and Reels retention.
A streamlined shoot, engineered around the athlete's schedule, using premier camera, audio, and lighting gear to guarantee studio‑grade footage on the first take.
We cut, color‑grade, and sound‑design every asset, holding the brand's guidelines while keeping the athlete's authentic style intact.
Hooks, captions, and hashtag strategy tuned for current platform algorithms. Final assets go to the brand and the athlete for review before launch.
Cornerstone NIL is built by someone who's been on the inside. As a Division I Power 4 athlete with experience across multiple NIL deals, Grant knows what it takes to bring a partnership to life.
Headquartered in College Station, our crews sit within reach of Texas A&M, UT Austin, Houston, TCU, Baylor, Texas State, UTSA, and UT Arlington, deploying fast, without cross‑country logistics.
Grant Ashby is a Division I track and field athlete and finance student at Texas A&M University. After watching teammates land NIL deals and then struggle to deliver on them, with no time, gear, or training to produce real content, he built the agency he wished existed.
That first‑hand view of the student‑athlete schedule is the whole premise of Cornerstone NIL: we built our process around what an athlete can actually give, not what a marketing plan assumes they can.
We work directly with the companies putting real budget behind collegiate athlete partnerships across the Texas Triangle.
Local businesses looking to put a recognizable athlete's face behind a launch, a grand opening, or a seasonal push.
Franchise groups across the Texas Triangle running athlete‑led campaigns tied to menu drops, promotions, or new locations.
Larger brands that need content an athlete's own audience actually trusts, scaled across multiple markets.
Tell us about the athlete, the brand, and what you're trying to launch. We'll follow up to scope the shoot and walk through the five‑step process.